Entries tagged with “e-text” from Dennis G. Jerz

Most writers know the value of an informative title, but many beginning web authors don't know that each web page needs two kinds of titles. The in-context (IC) title always sits at the top of a page, with the rest of the document immediately beneath it. The out-of-context (OOC) title is frequently displayed by search engines or archive pages, as part of a long sorted list.

When a web author has neglected to provide an out-of-context title, many HTML authoring tools will supply a generic, uninformative title, such as "New Page 1" (see the example below).

• Why Bother with Two Different Titles?
• Creating the In-Context Title
• Creating the Out-of-Context Title

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Blurbs are compressed summaries of what a reader will find on the other end of a hyperlink. Good blurbs don't harangue ("Click here!") or tease ("Learn ten great tips!"). Instead, they encapsulate the contents of the target page, helping the reader decide whether to click. [More]

Some professionals get scores of e-mails a day. Follow these tips in order to give your recipients the information they need in order to act on your message sooner rather than later. (Dennis G. Jerz and Jessica Bauer)
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