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We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet

The professionals don’t always spend 45 days designing a single tweet, but this one got just two favorites. Shortly after, Lindsay met with a copywriter and graphic designer to brainstorm tweet ideas for the next month. It was then that the copywriter suggested a tweet centered around the idea that Camembert, a French cheese popular during the spring, was best served at room temperature. The copywriter and designer met the…

Show, Don't (Just) Tell

Show, Don’t (Just) Tell (New Example)

I wrote down this example on a student paper a while ago, and thought I’d add it to my existing handout on showing and telling. Winning is important to me. It doesn’t matter to me what I do, so long as I win.  Unengaging and unconvincing. This is like saying “I am a hard worker” or “I am a fast learner.” Anyone can make those claims, but without proof they…

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A Classicist Goes to Work in Silicon Valley

Kristina Chew writes about what her friend called “the most creative career change ever.” It turns out a humanities Ph.D. can provide you with precisely the opposite of what people think—skills that are applicable and even useful outside the academy. Graduate training provides one with well-honed research and analytical skills as well as the steadfastness to soldier on with a project in which progress comes slowly and with little immediate…

Robo Grader

Standardized-test robo-graders flunk

“According to professor of theory of knowledge Leon Trotsky, privacy is the most fundamental report of humankind. Radiation on advocates to an orator transmits gamma rays of parsimony to implode.’’ ANY NATIVE speaker over age 5 knows that the preceding sentences are incoherent babble. But a computer essay grader, like the one Massachusetts may use as part of its new public school tests, thinks it is exceptionally good prose. –Standardized-test…

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Dear organization from my past that just sent me a scolding email…

Dear organization from my past that just sent me a scolding email for missing an “important deadline” for making your job easier: How nice that you have “arranged a deadline extension” for me so that I can “finalize this important… project by verifying [my] data.”  Perhaps this is all a “critical concern” to you, but in the time it could have taken me to call your toll-free number, I have instead…