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Justine Sacco Is Good at Her Job, and How I Came To Peace With Her

Justine Sacco is the PR exec whose tweet about AIDS went viral last year. It turns out that the angry Twitter mob that called her racist and unprofessional just might have been uninformed about the whole story. Imagine that! An apology to Justine Sacco had been itching at my throat from the moment I saw her. I was afraid to say it—because who knows what else I should be sorry…

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Paparazzi-proof clothing that’s embedded with reflective glass

This article featuring reflective clothing designed to overload cameras is actually more interesting to me because of the focus on how the crowd-sourced idea process works. Glass nanospheres are bonded to the fabric and act as little reflective lenses, which gives the clothes their shine. “It’s taking light and shoving it right back into the camera, which is what blows up the exposure,” Wheeler explains. –CNN.

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How One Stupid Tweet Blew Up Justine Sacco’s Life

A PR professional should have known better. But mistakes can have serious, disproportionate consequences enacted by vigilante mobs. It may not be fair, but labeling it unfair doesn’t undo the consequences. Sacco’s Twitter feed had become a horror show. “In light of @Justine-Sacco disgusting racist tweet, I’m donating to @care today” and “How did @JustineSacco get a PR job?! Her level of racist ignorance belongs on Fox News. #AIDS can…