Justine Sacco is the PR exec whose tweet about AIDS went viral last year. It turns out that the angry Twitter mob that called her racist and unprofessional just might have been uninformed about the whole story. Imagine that! An apology to Justine Sacco had been itching at my throat from the moment I saw her. I was afraid to say it—because who knows what else I should be sorry…
This article featuring reflective clothing designed to overload cameras is actually more interesting to me because of the focus on how the crowd-sourced idea process works. Glass nanospheres are bonded to the fabric and act as little reflective lenses, which gives the clothes their shine. “It’s taking light and shoving it right back into the camera, which is what blows up the exposure,” Wheeler explains. –CNN.
When backwards newbie poets write
Up rhymes they clever wish to set,
Like Master Yoda do they sound
And awkwarder their poems get.
Mapping disasters? So long as you’ve got ATC clearance, it’s possible. Imaging structures in 3D? Totally possible. Covering protests? With the caveat that you can’t fly over people, very possible.
Research suggests we neeed to be bored sometimes in order to be creative. The constant distraction offered by a smartphone keeps the brain from entering the boredom phase that often sparks creativity. Delete a time-killling app on your phone today! (I haven’t played Candy Crush in months, but it’s still there on my OS device. Not for long.)
A PR professional should have known better. But mistakes can have serious, disproportionate consequences enacted by vigilante mobs. It may not be fair, but labeling it unfair doesn’t undo the consequences. Sacco’s Twitter feed had become a horror show. “In light of @Justine-Sacco disgusting racist tweet, I’m donating to @care today” and “How did @JustineSacco get a PR job?! Her level of racist ignorance belongs on Fox News. #AIDS can…
What’s the deal with ebooks? They run out of battery, they hurt your eyes, they don’t work in the bath. After years of growth, sales are stagnating. In 2014, 65 percent of 6 to 17-year-old children said they would always want to read books in print—up from 60 percent two years earlier. via The New Republic.