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To Apple, Love Taylor

Apple changes its plans, after initially intending not to pay artists during the three-month free trial of its new music streaming service. Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. I say this with love, reverence, and admiration for everything else Apple has done. I hope that soon I can join them in the progression towards a streaming…

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4 Skills to Help You Stand Out In Any Job Interview

An employer will never ask you to write a five-paragraph essay, but your employer will expect you to demonstrate the critical thinking skills that you will develop while mastering the college essay. How will you set yourself apart from all the other job applicants who have also passed freshman comp? These are all specific skills I expose my students to through working on their academic weblogs and the online student newspaper.…

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Clickbait Tactics Drive the Writing of Headlines on ABC News

I probably should not be surprised, but when I saw this run of several headlines on the ABC News website, I was struck by how deliberately uninformative they are. I added some useful information that could have been in the headline. A print journalist writes a headline for someone who’s already holding the newspaper, so giving away the actual news in the headline won’t lose a sale. But a link…

You'll Probably Believe These 7 Not-Amazing Reasons Why Listicles Suck (#4 is as Painfully Obvious as the Rest)
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That “Top 5″ countdown listicle stuffs 5 pages of runners-up between #2 and #1.

Relaxing in bed on the first Sunday morning of my summer break, I web-surfed across the name of something I was interested in, on a “Top 5″ list. I host some “Top #X Whatevers” pages on my website, but I put all the items (writing tips of some sort) on one page, and include a table of contents that you can use to jump directly to the item you want…

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Technology won’t fix America’s neediest schools. It makes bad education worse.

[N]o matter how good the design, and despite rigorous tests of impact, I have never seen technology systematically overcome the socio-economic divides that exist in education. Children who are behind need high-quality adult guidance more than anything else. Many people believe that technology “levels the playing field” of learning, but what I’ve discovered is that it does no such thing. —The Washington Post

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Time article with clickbaity headline: Web users annoyed by marketing tricks

This Time magazine article is a good one, but that “what you think you know is wrong” headline is more of the same obnoxious clickbait that the article itself critiques, so here’s a bit of what I found useful. Scrolling is more acceptable behavior than it used to be. We’re all much more used to scrolling now, especially when using mobile devices. Just because we click a link doesn’t mean…