Since blogs became the next big thing, an increasing number of companies have come to see them as the next great public relations vehicle -- a way for executives to demonstrate their casual, interactive side.
But, of course, the executives do nothing of the sort. Their attempts at hip, guerrilla-style blogging are often pained -- and painful. --Amy Joyce --More pr than no-holds-barred on bosses' corporate blogs (Detroit News)
I gave a talk on exactly this theme to a group of local university PR professionals, earlier this month.
Not related to item but your email still bounces. Thought you might be interested in this: http://dailytelegraph.news.com.au/story.jsp?sectionid=1258&storyid=2840592