Health: April 2006 Archive Page
April 26, 2006
Responsible Marketing
Preceded by the SNL "bag o' glass" skit from the 1970s. Still pretty good.At Shards O' Glass Freeze Pops, we believe in doing the right thing. Our products are intended for adults and as such, we only market to them. While some studies suggest that over 80% of our adult customers started eating Shards O' Glass Freeze Pops before the age of 18, the intent of our marketing efforts is to encourage customers to switch glass pop brands and not to get young people to start licking. In fact, we've introduced a million dollar youth prevention campaign with the highly effective slogan "Licking Glass Pops as a teen? Then you're missing the point!" --Responsible Marketing (Shards O' Glass Freeze Pops)
Categories:
Business
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Ethics
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Health
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Humanities
April 12, 2006
The s-word
I called a disabled colleague a spaz after hearing he'd spilt coffee over yet another expensive bit of computer kit.... I use the term with irony as someone who was regularly called a "spaz" in the school playground, though I'm visually impaired and not what we once called "a spastic".Because I regularly teach Adventures of Huckleberry Finn, and because this year I'm teaching a collection of Flannery O'Connor short stories, I've had plenty of class discussions about racially charged language.
To confuse the issue, a non-disabled colleague had overheard and told me that she found that term offensive and thanked me not to use it in front of her. I was offended that she was offended because I didn't feel it was her place to be offended... after all, it's not her word and she wouldn't have been taunted with it. --Damon Rose --The s-word (BBC News)
Lately I've been spending time in each literature class introducing the concept of disability studies, in part because physical characteristics such as missing limbs or scars are often used by authors as a short of shortcut to characterization.
But hearing that a company recently marketed a wheelchair called the "Spazzo" makes me completely confused. Perhaps I shouldn't be.
At any rate, this article reminds me that language is power, and that terms used by mainstream society to label subgroups, and terms used by subgroups to refer to themselves are often points of conflict.
Categories:
Ethics
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Health
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Humanities
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Language
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Rhetoric

