"Some may wonder what Jerry Seinfeld helping Bill Gates pick out a new pair of shoes has to do with software," Microsoft concedes. No, probably everyone who watched the ad is wondering what shoes and Seinfeld have to do with software.
The answer, Microsoft says, is nothing. Oh, right -- that's so very Seinfeld.
The deliberate obscurity shows just how sclerotic Microsoft has become. It's a form of brand-first advertising that says, "Never mind our products, hooking up with Microsoft is a gas." It's just like hanging out with Jerry, Elaine, and the rest of the gang at the coffee shop.
(Apologies to readers under 30 who don't get these references, but you can catch reruns on Fox after the nightly news. Sorry, "nightly news" was a form of broadcast journalism where highly paid anchors once ... never mind.)
Windows Vista: The OS About Nothing
I haven't seen the ads in question, but thought this InformationWeek commentary was blogworthy.
Well, at least they are telling the truth, Vista is really about 'Nothing', except they eat up all my RAM. By the way, why the heck is Bill Gates doing in that ads, wasn't he retired?