Movie critics are sometimes asked why all movies cost the same to view, even though some may have cost $100 million to make, and others $500,000. It's a reasonable question. I suppose the reasoning is that you get about two hours of movie either way. Now 3-D has provided exhibitors with a subterfuge to force consumers to subsidise their upgraded projection facilities -- which is deceptive, because most theatres are upgrading to digital projectors anyway. This could be called the 3-D children's tax.
Do kids really care? --Roger Ebert, Spectator
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