The AP recently raised eyebrows last year when it announced its intent to charge bloggers who quote from an AP story, and again more recently when it announced vague plans to track the spread of AP stories through secret embedded codes.
The AP's position is that if search engines are making money delivering customers to AP content, then the AP should get a piece of the action. Here's a suggestion that might actually work, without trampling the fair use doctrine in the dust, and without relying on magic digital pixie dust tracking technology.
The AP's position is that if search engines are making money delivering customers to AP content, then the AP should get a piece of the action. Here's a suggestion that might actually work, without trampling the fair use doctrine in the dust, and without relying on magic digital pixie dust tracking technology.
Financial wires have long charged higher rates for the timeliest delivery of such information as stock quotes, so the approach is not without precedent. As more and more news organizations wrestle with the need to create premium products, the AP's experiments will emerge as valuable case studies in high-stakes bets.
Time-based pricing could take any number of forms, including early access to an index of stories that would enable participating search engines to begin crawling the news sooner than the other guys.
Another option under discussion is the earlier release of actual stories, in effect setting up some AP customers as places that users would come to rely on for the earliest look at AP content.
What's interesting about these ideas is that they could generate much-needed revenue without jeopardizing journalism's civic purpose of wide distribution of news. --Bill Mitchell (Poynter)
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