It's fairly common for speakers at high-tech events to give their talks in front of a screen that displays a Twitter stream. The snarky backchannel compliments a speaker whose goal is to be provocative or entertaining, but what happens when the speaker is aiming for subtlety and complex understanding? Here's a story of how the backchannel led an experienced speaker to self-combust.
The Twitter stream was initially upset that I was talking too fast. My first response to this was: OMG, seriously? That was it? Cuz that's not how I read the situation on stage. So rather than getting through to me that I should slow down, I was hearing the audience as saying that I sucked. And responding the exact opposite way the audience wanted me to. This pushed the audience to actually start critiquing me in the way that I was imagining it was.... The Twitter stream had become the center of attention, not the speaker. Not me. Yes, I cried. Yes, I left Web2.0 Expo devastated. I hate giving a bad talk but I also felt like I was being laughed at. People tried to smooth it over, to tell me that I was OK, that it wouldn't matter, that they liked the talk. But no amount of niceness from friends or strangers could make up for the 20 minutes in which I was misinterpreting the audience and berating myself. --dana boyd
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