Stars seek more control over video games
A 40-plus-year-old A-list actor pondering whether or not to appear in a game? Heck, even Roger Moore would have been loathe to actively participate in what was once the perceived domain of momma's boys.Via Terra Nova, which features some thoughtful musings about digital rights and the creative freedom of game designers."Traditionally, Hollywood signed away rights without any expertise or any idea of the plot lines," said industry analyst P.J. McNealy.
Several factors helped change Hollywood's mind. Technology advanced exponentially, making it possible to accurately recreate the voice, looks and movements of real people. Another factor was the Sony PlayStation 2. Or to be more exact, 60 million PS2s, GameCubes and Xboxes sold in the United States alone.
As games became synonymous with mass entertainment, Hollywood got it. The movie executives who chanted "cross-branding" and "synergy" at power lunches got it. Game developers got it. Even the actors got it. Soon Electronic Arts was convincing not only Brosnan, but Bond regulars John Cleese ('Q') and Judi Dench ('M') as well as William Dafoe, Heidi Klum and Mya to join "Everything or Nothing." --Tom Loftus
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