Annoying Multi-part Slideshows
Here's a great idea to annoy your online readers while generating ad impressions. Take a random idea, come up with about 10 examples, find random stock images to illustrate the examples, and put one idea on each page, to force readers to click through each one.
Boston.com has a collection posted under the title "Business Galleries." The advice in one, "Saving for College," is interesting, but the random stock photos of people using laptop computers added exactly nothing to the value of the article, and splitting it across multiple pages is just insulting. I feel exactly the same way when the TV news uses two 15-second "teases" ("Coming up after the break: Are America's children learning enough about what celebrities wear to their parole hearings?") for a 60-second story. TV is about making an emotional impact, and when the news is trivial, you can get more bang for your buck by making the same shocking point three times, rather than putting all that time together to explore the issue in more depth.
Someone must feel that sprinkling tiny nuggets of content across multiple pages is worthwhile, though I'm always angry at the designer for making a deliberate choice that forces me to click, click, click. I have ad-blocking software installed, so I never even see the ads anyway.
I can understand putting one photo per page if the photos are compelling enough to keep the reader clicking through the whole narrative, but come on. I'd rather see a random Flickr image than a generic stock photo.
Boston.com has a collection posted under the title "Business Galleries." The advice in one, "Saving for College," is interesting, but the random stock photos of people using laptop computers added exactly nothing to the value of the article, and splitting it across multiple pages is just insulting. I feel exactly the same way when the TV news uses two 15-second "teases" ("Coming up after the break: Are America's children learning enough about what celebrities wear to their parole hearings?") for a 60-second story. TV is about making an emotional impact, and when the news is trivial, you can get more bang for your buck by making the same shocking point three times, rather than putting all that time together to explore the issue in more depth.
Someone must feel that sprinkling tiny nuggets of content across multiple pages is worthwhile, though I'm always angry at the designer for making a deliberate choice that forces me to click, click, click. I have ad-blocking software installed, so I never even see the ads anyway.
I can understand putting one photo per page if the photos are compelling enough to keep the reader clicking through the whole narrative, but come on. I'd rather see a random Flickr image than a generic stock photo.
1 Comments
Leave a comment
Recent Related Entries
Famous Programmers From Adleman to ZimmermannLook who's up there with Ada Lovelace and Grace Hopper:Famous women programmers are Adele Goldberg, who worked at Xerox PARC laboratory and wrote a number of SmallTalk books, Grace Hopper, a pioneer in the field who wrote the first compiler,...
Immune Attack
Federation of American Scientists (FAS) makes a First-Person Shooter (FPS). Whoever wrote the description of the game won't get a job at PC Gamer anytime soon, but the game itself looks interesting.Players navigate a nanobot through a 3D environment of...
The End of Theory: The Data Deluge Makes the Scientific Method Obsolete
Wired:The Petabyte Age is different because more is different. Kilobytes were stored on floppy disks. Megabytes were stored on hard disks. Terabytes were stored in disk arrays. Petabytes are stored in the cloud. As we moved along that progression, we...
Inside Google Book Search: U.S. copyright renewal records available for download
Inside Google Book SearchFor U.S. books published between 1923 and 1963, the rights holder needed to submit a form to the U.S. Copyright Office renewing the copyright 28 years after publication. In most cases, books that were never renewed are...
Collaborative Authorship Made Easy
A good overview of the issues relating to using Wikis in the classroom. From the NCTE Inbox Blog:The benefits for collaborative writing should be obvious. Wikis allow multiple authors to edit a text easily. While the video doesn't discuss it,...
Well believe it or not, here in Europe they dare to add music to it. And no, not only social networks profiles, but also the bigger sites. Terrible! Looks like the good old times on the net, with MIDI-files automatically playing on the background...