Crapwrap, for a personal touch.
Bored of perfectly folded paper and exquisitely tied ribbon? Fancy adding a more 'personal' touch this year? Then why not have your Christmas presents CrapWrapped™ at Firebox. This exclusive, uniquely shoddy gift wrapping option involves us wrapping your pressies in a slapdash fashion.
Is that a personal experience you had with stuff from Firebox? It's certainly a very poor standard if it is. In my experience most ofthe web suppliers of boys toys do a much better job of presenting their gifts than that. Hopefully they made a better job of other presents that they sent.