Live From Another Stunned Campus

Elia Powers, Inside Higher Ed:
What plays into coverage of violence, both on campus and elsewhere? The answer, most experts agree, is a confluence of factors.

The obvious starting point -- and one that media analysts say weighs heavily on the minds of editors in all tragedies, not just school shootings -- tends to be the number of victims. Look at the math in the three recent college cases: Virginia Tech (33 dead, dozens injured). Northern Illinois (6 dead, 16 others injured). Louisiana Technical College (3 dead, no injuries).

It's also a matter of the news cycle. The Virginia Tech attacks took place during a period of relative calm. These latest shootings occurred in the midst of the busy election season. Some also point to the fact that Virginia Tech came first and with the descriptor "worst shooting rampage in modern United States history." Since then, school and store shootings have become somewhat regular occurrences.

"This has now become, sad to say, a genre of news story -- the crazed gunman in the school or work place or mall," said Roy P. Clark, vice president and senior scholar at the Poynter Institute.


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