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We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet

The professionals don’t always spend 45 days designing a single tweet, but this one got just two favorites. Shortly after, Lindsay met with a copywriter and graphic designer to brainstorm tweet ideas for the next month. It was then that the copywriter suggested a tweet centered around the idea that Camembert, a French cheese popular during the spring, was best served at room temperature. The copywriter and designer met the…

Show, Don't (Just) Tell

Show, Don’t (Just) Tell (New Example)

I wrote down this example on a student paper a while ago, and thought I’d add it to my existing handout on showing and telling. Winning is important to me. It doesn’t matter to me what I do, so long as I win.  Unengaging and unconvincing. This is like saying “I am a hard worker” or “I am a fast learner.” Anyone can make those claims, but without proof they…

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Facebook’s Mike Hudack rants about the media: Why won’t anybody do something about these shallow viral stories?

When a Facebook executive whines about all these shallow viral links clogging our feeds, Slate’s Jordan Wiessmann clicks him a new one. If only we, the American people, could summon a champion. Someone who could, with the change of a single algorithm, turn the entire media ecosystem on its head. But who? –Jordan Weissmann, Slate.

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A Classicist Goes to Work in Silicon Valley

Kristina Chew writes about what her friend called “the most creative career change ever.” It turns out a humanities Ph.D. can provide you with precisely the opposite of what people think—skills that are applicable and even useful outside the academy. Graduate training provides one with well-honed research and analytical skills as well as the steadfastness to soldier on with a project in which progress comes slowly and with little immediate…

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Text Adventure Geeks Rejoice: Major Inform7 Update

I have final grades, an annual report, and a video project for a publisher to finish before I unleash my inner nerd and install the latet Inform7 update. (Inform7 is a free programming language and development environment for writing command-line computer games in the spirit of Zork and Colossal Cave Adventure.) This release is a major reform of a now-mature language which is widely used, and it has been over…

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Creative writing majors getting rich as demand skyrockets

See, it’s funny, because poets need to suffer for their art, and people who get well-paying jobs are too isolated from their own existences to be able to write meaningfully about longing and desire and grit, right? (It’s satire, folks.) Petroleum giant Exxon Mobil is one of many Fortune 500 companies that is using innovative ways to snag creative writing majors fresh out of graduation. In March, the company finished…