Foolproof Flat-pack Warns of Assembly Errors

“While IKEA’s instruction sheets lead to a safely constructed unit, Antifakos thinks that the order in which parts should be assembled often seems arbitrary to the buyer. ‘People find this annoying so they don’t follow them,’ he says. ” —Foolproof Flat-pack Warns of Assembly ErrorsNew Scientist) Do people hate reading instructions so much that furniture…

Trapped by the Web

“If all you have is a hammer then everything is a nail. How else can you explain why web sites are so incredibly painful to use? If I were paranoid I’d assume there was a conspiracy to assure that the Internet is kept lame. But perhaps it is a combination of ignorance and laziness.” Bob…

The Science of Scientific Writing

“Science is often hard to read. Most people assume that its difficulties are born out of necessity, out of the extreme complexity of scientific concepts, data and analysis. We argue here that complexity of thought need not lead to impenetrability of expression; we demonstrate a number of rhetorical principles that can produce clarity in communication…

Have You Ever Tried to Sell a Diamond?

“The diamond invention… is a mechanism for converting tiny crystals of carbon into universally recognized tokens of wealth, power, and romance…. To stabilize the market, De Beers had to endow these stones with a sentiment that would inhibit the public from ever reselling them.” The illusion had to be created that diamonds were forever —…