Marketing Polls a Waste of Time?

A recent marketing research poll suggests that marketing research polls are a waste of time, since “people don’t know and can’t know how and why they do things.” —Marketing Polls a Waste of Time?Marketing Research News)

Note: There’s a huge difference between a poll (in which you simply ask people’s opinions) and usability testing (in which you watch them try to accomplish a task, and gather data about their attempts).