Conducting Research Surveys by E-Mail and the Web

“Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims.” Matthias Schonlau, Ronald D. Fricker, Jr., Marc N. ElliottConducting Research Surveys by E-Mail and the WebRAND)

This book is available as a free PDF download.