“The Ark – setting virtual sail on Easter Sunday – is billed as 40 days and 40 nights of games, challenges, topical discussions and arguments about mucking out the gorillas: “Theology meets showbiz meets cowpats – and there are no lifeboats”….Dallying with kitsch low culture – far from debasing the Church – could be the salvation of organised Christianity, says Ship of Fools editor Stephen Goddard.”

—Reality TV, Featuring God… OnlineBBC)

The headline refers to TV, which is silly. This is a multiplayer role-playing game set on Noah’s Ark, judged by a panel of theologians.