“The Sims Online married a hot concept — multiplayer online gaming — to The Sims, the best-selling PC game series of all time. In addition, it was designed in part by Will Wright, one of the game industry‘smost renowned developers. All of this combined into a rich maelstrom of hype: The Sims Online was featured on the cover of the Nov. 25, 2002, issue of Newsweek and GameSpot posted a 13-page behind-the-scenes feature. Mainstream press and hardcore game publications touted The Sims Online as the first mass-market online game. | Then the reviews came out.” —Ethics in Videogame JournalismOnline Journalism Review)