Brenda Laurel’s Purple Moon computer games aimed for the tween girl market. Her book Utopian Entrepreneur is excellent — I’ll certainly use it in an upcoming media course at Seton Hill. Here’s a choice quote from the Stanford talk:

1. We covered a truck in pink fuzzy material. Boys didn’t go for it. Pink fuzzy overrides truckness.
2. We took a diary and put some bulletholes in it and labeled it “War Journal”. No go. Diariness overrides warness.

—Brenda Laurel at Stanford (GameGirlAdvance.com)