“Blogs are one big fat op-ed section for the news organizations out there. Thanks to the ethics of linkage (crediting sources — a polite grace learned from orthodox journalism and years of compiling footnotes and bibliographies for term papers in high school and college) and of Google’s PageRank algorithms, the blogosphere is a vast watershed of credit-giving: an authority-granting system of a high order.|It is vastly dumb, given this situation, for the newspapers to continue hiding their stories and archives from search engines. The cost in lost authority far outweighs the benefits in selling those archives for $2.95 (or whatever) per story.” Doc SearlsPrintwash (Doc Searls)

Especially notable is Doc’s response to Orlowski’s rant on “googlewashing“.