DoubleClick Class Action Lawsuit

“The Complaint states that through use of such Fake User Interface (“FUI”) dialogs that gave the false appearance of being computer error messages, DoubleClick tricked millions of Internet users into interrupting the work they were performing to respond to the fraudulent error message, only to unexpectedly find both computer and computer user thus hijacked to the commercial websites of DoubleClick‘scustomers.” —DoubleClick Class Action Lawsuit (Frerence & Associates)

Is this just a publicity stunt to attract links from credible webloggers? After the “Hunting Bambi” and the recent “Metallica Suing over Use of E and F Chords” hoaxes (neither of which I fell for), I’m a bit suspicious of this one — simply because I want so badly for it to be true!