Next to page views and hit counts, the blog indexes are a good way to see if your story has people talking — with either good or bad feedback. Plus, marketing folks at media companies are starting to watch them, and PR people are using them to track companies and product releases, according to David Sifry, who runs Technorati. —Mark Glaser
—Weblog Indexes Help Journalists Track Stories — and Boost Their Egos (OJR)