Targeted Email Newsletters Show Continued Strength

Email newsletters continue to be one of the most important ways to communicate with customers on the Internet. Newsletters build relationships with users, and also offer users an added social benefit in that they can forward relevant newsletters to friends and colleagues. Still, users are highly critical of newsletters that waste their time, and often ignore or delete newsletters that have insufficient usability. —Jakob NielsenTargeted Email Newsletters Show Continued Strength (Alertbox)