“[T]he world’s first consumer application of an electronic paper display
module in Sony’s new e-Book reader, Librié, [is] scheduled to go on sale in
Japan in late April. This ‘first ever’ […] display utilizes E Ink’s
revolutionary electronic ink technology which offers a truly paper-like reading
experience with contrast that is the same as newsprint.”

(See also E Ink‘s press release and BBC News.)

Commercial E-Paper Display

Via join-the-dots.