The key to a successful defense is not answering the questions they ask you, but figuring out how to give them the answers you have prepared, no matter what questions they ask.
The same, I understand now, is true of television or radio interviews. If they aren’t soliciting the answers you’ve rehearsed, you have to find a way to solicit the questions you want them to ask. —James M. Lang —My Four Minutes (Chronicle of Higher Education)
Interesting reflection by a professor who was interviewed on Fox’s Morning News. Note that the interviewer scanned a list of questions her producer had prepared for her, and then basically winged the interview.