Since blogs became the next big thing, an increasing number of companies have come to see them as the next great public relations vehicle — a way for executives to demonstrate their casual, interactive side.
But, of course, the executives do nothing of the sort. Their attempts at hip, guerrilla-style blogging are often pained — and painful. —Amy Joyce —More pr than no-holds-barred on bosses’ corporate blogs (Detroit News)
I gave a talk on exactly this theme to a group of local university PR professionals, earlier this month.
Similar:
This is what the techbros are excited about? Really?
Crying Myself to Sleep on the Biggest Cruise Ship Ever
New infographic to help our graduating English majors make sense of their capstone project...
Pushing and pulling vertices. Components that fit together perfectly when I model them in ...
Double Entry Journals: Your Scholarly Research Notes for College-level Critical Thinking
Just look at the light on this Mary Cassatt painting
Not related to item but your email still bounces.
Thought you might be interested in this:
http://dailytelegraph.news.com.au/story.jsp?sectionid=1258&storyid=2840592