Something important is happening in the world of journalism:. It’s an evolution from the lecture model, to which we in mass media have become accustomed in the past century, to something closer to a conversation. The shift stems from the collision of technology with media.
This evolution is having an effect on all three major constituencies of journalism. The most important of those is what I call the former audience — the people who until recently were our readers, listeners and viewers, who until recently were either buying our lectures or not. —Dan Gillmor —What Professional and Citizen Journalists Can Learn From Each Other (Bayosphere)