Infidelity is genetic, say scientists. Electricity allergy real, says researcher. I’ve been collecting “scientists have found the formula for” stories since last summer, carefully pinning them into glass specimen cases, in preparation for my debut paper on the subject. So far I have captured the formulae for: the perfect way to eat ice cream (AxTpxTm/FtxAt +VxLTxSpxW/Tt=3d20), the perfect TV sitcom (C=3d[(RxD)+V]xF/A+S), the perfect boiled egg, love, the perfect joke, the most depressing day of the year ([W+(D-d)]xTQ MxNA), and so many more. Enough! Every paper – including this one – covers them: and before anyone bleats excuses on their behalf, these stories are invariably written by the science correspondents, and hotly followed, to universal jubilation, with comment pieces, by humanities graduates, on how bonkers and irrelevant scientists are.
So how do the media work around their inability to deliver scientific evidence? They use authority figures, the very antithesis of what science is about, as if they were priests, or politicians, or parent figures. “Scientists today said … scientists revealed … scientists warned.” And if they want balance, you’ll get two scientists disagreeing, although with no explanation of why (an approach at its most dangerous with the myth that scientists were “divided” over the safety of MMR). One scientist will “reveal” something, and then another will “challenge” it. A bit like Jedi knights. —Ben Goldacre —Don’t dumb me down (Guardian)