His Space

In an online advertising market increasingly dependent on the Net’s ability to precision- target ads, MySpace offers no sure way to hit the bull’s-eye. Google decides which ads to show based on search terms and page content. By contrast, a typical MySpace pageview doesn’t offer much of a clue about anything. What conclusions can you…

Barry, Brad, Beluga, and me

Dunn, now 40, grew up in suburban New Jersey where most of her friends dreamed of marrying their high-school sweethearts and settling down. She, however, was obsessed with music, and one day in 1989 walked into the offices of Rolling Stone. Despite a bad perm and a lack of street cred, her detailed knowledge of…