Internet search leader Google is snapping up YouTube for $1.65 billion, brushing aside copyright concerns to seize a starring role in the online video revolution. —Google Snaps Up YouTube for $1.65B (AP|MyWay)
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Amen to that.
Dennis: Just proves that Chris Anderson (Long Tail) was write. Rule 1 of the current market is “make everything available.” As he explains on the website:
“…Almost anything is worth offering on the off chance it will find a buyer. This is the opposite of the way the entertainment industry now thinks.” (from http://www.changethis.com/10.LongTail). The creativity of the consumer is reaching a mass audience. People want to portray their own reality, not just have it constructed for them by Hollywood.