7. Become a Public Intellectual. Write a column for The Chronicle or an opinion essay for a major paper saying what you really think about something controversial, even if you have to risk burning some bridges in the process. One well-read column can have more impact than years of obscure scholarship. Or work in some new publication venue, like a blog, that has little professional respectability and the potential to revolutionize academic discourse. Support the colleagues who are taking those risks to reach a wider audience. —“Thomas H. Benton” —14 Things to Do Before You Retire (Chronicle)
Kudos to the pseudonymous Benton for bringing up this subject.
It is rather sad, though, that he feels “1. Get Tenure” is a prerequisite for everything else on the list.