Scholars have a vast range of opportunities to distribute their work, from setting up web pages or blogs, to posting articles to working paper websites or institutional repositories, to including them in peer-reviewed journals or books. In American colleges and universities, access to the internet and World Wide Web is ubiquitous; consequently nearly all intellectual effort results in some form of “publishing”. Yet universities do not treat this function as an important, mission-centric endeavor. The result has been a scholarly publishing industry that many in the university community find to be increasingly out of step with the important values of the academy. —University Publishing in a Digital Age (Ithaka)
Filing away for the ol’ tenure application.