The Cult of Kindle

ZDNet explores the public reaction to Amazon’s new e-book reader.

I don’t usually judge things by how they look but this thing, in my opinion, is ugly in a way that I thought was exclusive to the Zune. Weighing up the pros and cons, I’d come to the conclusion that the Kindle has already hit the peak of popularity and the only way for it to go was down.

But then I realized that the Kindle had a cult.