Is Social Advertising an Oxymoron?

More and more users are spending more and more time on social networking sites, but the study found they aren’t very responsive to ads there: Clickthrough rates were reported to be far lower than at other sites. On the web in general, nearly 80 percent of users clicked on at least one ad in the past year; on social networking sites, fewer than 60 percent did so. – Wired

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