GlobalNerdy, via.

You’ve probably seen many articles on companies and organizations
saying that they take social media seriously. Here’s one such
organization that you might not expect: the United States Air Force. Take a look at the Air Force Blog Assessment chart, reproduced below:

Click the diagram to download the PDF version (455K).

The “rules of engagement” are quite good. You might find them to be useful for your own blogs, whether personal or corporate.