Sharing content is cool. Sharing tools is even better. Sharing tools to make new tools would be even better still.
As a professional Final Cut Pro videomaker myself, I was personally frustrated that Apple kept making it easier and easier for anyone to replicate my technical skills with much simpler tools.
Now Apple’s making these same creative tools more accessible to an even broader audience, on an even more affordable device, the $500 iPad. The touchscreen interface is so intuitive that even children and grandparents have been able to pick up iPads and figure out how to use them in a few minutes. Now they could potentially launch iMovie or GarageBand and create some movies or music.
But Apple still has a lot of room to improve if it wants the iPad to be a platform for creation. Going forward, one key area of creation that Apple should focus on is a tool to create apps.