A survey of 1300 people across the UK was carried out by Opinion Matters on behalf of the agency, and found that 65 percent of 16-24 year-olds rated social media as their favourite hobby, rather than watching television, reading or playing video games.

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TV was considered as a favoured leisure activity by 54 percent of 16-24 year olds, 44 percent preferred reading and 37 percent enjoyed playing video games. Exercise, however, was not a priority, as only 25 percent of those surveyed included it within their leisure activity range.

via Teens prefer Facebook, Twitter to television?

I was a bit surprised to see that reading rates higher than video games — which makes me wonder about the sampling method.