Dennis G. Jerz | Associate Professor of English -- New Media Journalism, Seton Hill University | jerz.setonhill.edu

You didn’t make the Harlem Shake go viral—corporations did

I never found “Harlem Shake” videos to be very interesting, or particularly creative, or memeworthy. Here’s a good exploration. “Single Ladies,” “Somebody That I Used To Know,” Carly Rae Jepson’s “Call Me Maybe,” and Psy’s “Gangnam Style” were made by professionals and first imitated by professionals—Saturday Night Live in the case of “Single Ladies,” indie…