Labcoats, suits (but not if you are female!) or safari suits (but not if you are female!) are the academic uniform du jour.

The names given to the academics are telling, with the majority being less than complimentary: Professor Dinglebat, Professor P. Brain, Professor Blabbermouth, Professor Bumblebrain, Professor Muddlehead, Professor Hogwash, Professor Bumble, Professor Dumkopf, Professor Nutter, and two different Professor Potts. There is the odd professor with a name that alludes to intelligence: Professor I.Q, Professor Inkling, Professor Wiseman, but those are in the minority.

What types of book are they featured in? 82% of the 101 books are fiction stories, and the theme of the stories tends to be “academic is out of touch with how the world works, with hilarious consequences” in the case of professors, or “is evil and wants to take over the world, but is thwarted by our plucky hero (never heroine)” in the case of doctors. 7% of the books are factual, using a fictional academic to explain how science or experiments work, and 1% are cookbooks. The remainder, 10%, are a curious genre I have called “tall tales” – where the fictional academic character is brought in to bring gravitas and explain something, but the explanations are either fictional or bordering on fiction. Its a curious blend of science and fiction: they are not traditional stories, but work in a way which subverts the traditional children’s science books, injecting fiction into the process (not very succesfully, in most cases). —Melissa Terras’ Blog: Male, Mad and Muddleheaded: Academics in Children’s Picture Books.