I love giving the “what is rhetoric” lecture in my freshman writing seminar. Most students have at least heard of a rhetorical question, but most don’t know what “rhetoric” means, nor have they heard of logos, pathos and ethos.

The first thing that students need to know about rhetoric, then, is that it’s all around us in conversation, in movies, in advertisements and books, in body language, and in art. We employ rhetoric whether we’re conscious of it or not, but becoming conscious of how rhetoric works can transform speaking, reading, and writing, making us more successful and able communicators and more discerning audiences. —AP College Board