Get the brand of the beer, the make, model and year of the car and the name and breed of the dog.
Here’s a great story that suggests journalists also “get the brand of the bra.”
Similar:
What Is Newsworthy? (10m animated lecture)
Fie upon your multi-page, ad-stuffed crapfest of shame. (Don't click!)
When an Eel Climbs a Ramp to Eat Squid From a Clamp, That’s a Moray
The Rise of Curiosity Journalism
The Myth of North America, in One Painting
Multimodal News Packages (for Student Journalists)