Canon Australia video: 1 man; 6 backstories; 6 photographers; 6 photos

Canon Australia wants to sell cameras. This soft-sell video flatters the creative ambitions of customers in order to make them want to invest money in a fancy camera. We should be critical of the premise, because the video is not an art project or a psychological study. Still, this is good storytelling, and helps make a point about how media creates the reality that we perceive.

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