The Secret Lives of Tumblr Teens

Screen Shot 2016-02-18 at 2.12.18 PMThat feeling when you hit a million followers, make more money than your mom, push a diet pill scheme, lose your blog, and turn 16. | When I began reporting on the world of Tumblr teens, I first wanted to explain the absurdist comedy of Pizza and dozens of other Tumblrs like hers. But I soon discovered a secret world hidden in plain sight, one in which teenagers, through wit and luck, had stumbled into a new kind of viral fame and fortune, by outsmarting internet ad networks and finding ways to earn thousands and even hundreds of thousands of dollars from their intentionally unambitious jokes. —New Republic