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10 questions to help you write better headlines

I already have some handouts on writing titles for web pages and writing titles for college papers. I don’t (at the moment) have a full handout on writing headlines for news stories. In this age of clickbait (“Clickbait Tactics Drive the Writing of Headlines on ABC News,” 2015), revisiting Poynter’s advice on writing traditional news headlines is worthwhile. Clickbait headlines generate visits, but they don’t generate shares or trust. If…

Telling Trump’s Story to Children: For Book Publishers, It’s Tricky

This is a challenging writing task. Presidential biographies are a staple of children’s book publishing, and of classrooms across the country. Nonfiction for children is a surging category, particularly in light of a Common Core mandate that schools put greater emphasis on it in their curriculum. Publishers like Penguin Young Readers, Scholastic and Time for Kids chronicle stories like the rise of Mr. Obama from Illinois state senator to president,…

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Media Companies Are Getting Sick of Facebook

All of us with Facebook accounts do work for Mark Zuckerberg. Our tagging, sharing, and liking gives Facebook valuable information that advertisers use to reach us. This article describes how Facebook has been courting news organizations, asking them to provide content tailored to Facebook’s needs. Facebook is not interested in an informed, educated public that has access to a wide range of considered opinions. Facebook wants you to spend time…