February 15, 2008 Archives
Topic:
Circulation Class Field Trip
On a day when we are likely to need something for our own circulation
(brrrr!), we will venture to the neighborhood around the forthcoming
performing arts center to start circulating the latest issue of The
Setonian.
A good strategy might be to ask who the boss or owner is, and who is responsible for advertising or public relations. Politely ask whether an employee will put a copy of the paper in the boxes of these decision-makers.
Don't push to make a sale or try to conduct an interview for a story -- today we are just introducing ourselves. (If someone wants to talk, get their contact information and we'll pass it on to someone.)
Below I've linked to the Google Maps view of the street just in front of where the new performing arts center will be. There aren't street views available for every street where people are likely to walk if they're coming to and going from the new center, but the map might be useful in planning.
View Larger Map
I think the easiest thing to do will be to meet in the circle outside of Admin, and Stormy and I will be available to drive folks down.
Meet at 1pm Friday, on the circle in Admin. Stormy and I will drive. (If you want to make your own arrangements or you want to go down earlier, please feel free -- just let me know so people won't be waiting for you.)Rather than leave huge stacks for the general public, our idea is to leave a small handful for employees and decision-makers. Our goal is to publicize our work so that members of the community (including potential news sources, readers, and advertisers) will be exposed to it. (Later we can go back and ask whether the site would like us to deliver a stack for customers to pick up.)
Class is canceled on Monday, but note that the usual post-issue portfolio is still due that day.
A good strategy might be to ask who the boss or owner is, and who is responsible for advertising or public relations. Politely ask whether an employee will put a copy of the paper in the boxes of these decision-makers.
Don't push to make a sale or try to conduct an interview for a story -- today we are just introducing ourselves. (If someone wants to talk, get their contact information and we'll pass it on to someone.)
Below I've linked to the Google Maps view of the street just in front of where the new performing arts center will be. There aren't street views available for every street where people are likely to walk if they're coming to and going from the new center, but the map might be useful in planning.
View Larger Map
I think the easiest thing to do will be to meet in the circle outside of Admin, and Stormy and I will be available to drive folks down.
