Jerz and Adams: Storytelling in Computer Games
Listen to (or read) sections 1 and 2 of this site. Skim sections 3 and 4, noting especially the "Adventureland Bear" anecdote in section 3, and the predictions that Adams and I made in section 4.
http://jerz.setonhill.edu/if/adams/
http://blogs.setonhill.edu/JessicaKrehlik/2010/01/adams_jerz_revisited.html
http://blogs.setonhill.edu/JeremyBarrick/2010/01/el_250_jerz_and_adams_primitiv.html
http://blogs.setonhill.edu/KeithCampbell/2010/01/storytelling_in_computer_games.html
http://blogs.setonhill.edu/ElizabethSwartzwelder/2010/01/a_true_innovator.html
http://blogs.setonhill.edu/MattTakacs/2010/01/scott_adams_prediction.html
http://blogs.setonhill.edu/SusanCarmichael/2010/01/enter_interactive_fiction.html