WM Eisenstein

“Concepts pertaining to uniformity and to diversity - to the typical and to the unique - are interdependent. They represent two sides of the same coin. In this regard one might consider the emergence of a new sense of individualism as a by-product of the new forms of standardization. The more standardized the type, indeed, the more compelling the sense of an idiosyncratic personal self.”

http://blogs.setonhill.edu/KaylaSawyer/2008/02/eisenstein.html

http://blogs.setonhill.edu/DaniellaChoynowski/2008/02/the_father_of_essays.html

http://blogs.setonhill.edu/RachelPrichard/2008/02/el_336_format.html#comments

"Traditional rhetorical conventions had allowed for the difference in tone between addressing a large assemblage in a public arena, where strong lungs and broad strokes were required, and pleading a case in a courtroom, which called for careful attention to detail and a more soft-spoken, closely argued, intimate approach. (Eisenstein, "Some Features of Print Culture," Writing Material 129)"

Trackback: http://blogs.setonhill.edu/ChristopherUlicne/024437.html

“A full recognition of diversity was indeed a concomitant of standardization. Sixteenth-century publications not only spread identical fashions but also encouraged the collection of diverse ones. Books illustrating diverse costumes, worn throughout the world, were studied by artists and engravers and duplicated in so many contexts that stereotypes of regional dress styles were developed. They acquired a paper life for all eternity and may be recognized even now in paper dolls, in operas, or at costume balls.” (p. 128, Einstein)

The link to my blog:
http://blogs.setonhill.edu/JeremyBarrick/2008/02/el336_einstein_books_helped_de.html

http://blogs.setonhill.edu/StormyKnight/024447.html

http://blogs.setonhill.edu/DavidCristello/2008/02/wm_eisentein.html

http://blogs.setonhill.edu/LeslieRodriguez/024457.html