A story that leads with an account of a mugging might have a nut that notes this was the third mugging this week, or that it happened the night the mayor gave a medal to the police.
When writing a nut, never say, "This story is important because...", and don't try to address every single possible way that a story might be considered newsworthy. Instead, write a paragraph that flows naturally from the news you have just reported, and links these specific details to the greater community of readers, answering the question "who cares?"
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